Client

Ak Dental

Industry

Healthcare

Category

Digital Transformation & Analytics

Company

The website of AK Dental Clinic, located in Vile Parle, Mumbai, presents itself as a modern and patient-centric dental practice. It is led by Dr. Aditi Jain Gandhi and Dr. Kushal N. Gandhi, both of whom are MDS Prosthodontists and Oral Implantologists. The AK Dental clinic offers a wide array of dental services including Dental Implants, Smile Designing, Laminates & Veneers, Crowns & Bridges, and more. The website features patient testimonials, a smile gallery, and a detailed FAQ section, providing comprehensive information to prospective patients. The site’s design and content effectively convey the clinic’s commitment to quality dental care and patient satisfaction.

For a detailed look at the services and features of AK Dental Clinic, you can visit their website at AK Dental Clinic.

Objective

Enhancing Online Presence for AK Dental Clinic

Project Challenge

Despite offering a wide range of high-quality dental services, AK Dental Clinic was not fully leveraging the potential of digital marketing to reach a broader audience and enhance patient engagement.

Magnarevo Approach

Magnarevo was brought in to revitalize AK Dental Clinic’s online presence. Our strategy included a comprehensive update of their website content to better reflect the clinic’s services, ethos, and expertise. We focused on user-friendly navigation and informative content that effectively communicated the value and range of services offered by AK Dental Clinic.
Simultaneously, we implemented a targeted SEO strategy to improve the clinic’s search engine rankings, ensuring that people searching for dental services in Mumbai would find AK Dental Clinic among the top results. This approach was complemented by a planned Google Ads campaign, aimed at reaching a wider, yet relevant, audience.

The Impact

The combined effect of the website revamp, SEO, and Google Ads campaigns led to a significant increase in website traffic and patient inquiries. The enhanced digital presence not only attracted new patients but also improved patient engagement and satisfaction.
The analytics show that the overall number of users has increased by 23.5%. The event count, which can include various interactions on the website such as clicks, form submissions, or time spent on a page, has increased by 9.2%. The number of new users has also risen by 23.6%, which aligns with the increase in total users.

The analytics data shows that the homepage of AK Dental Clinic is the most viewed page with 1,570 views and also has the highest number of conversions at 1,984. This indicates that the homepage is effectively converting visitors into taking action. The blog page has a higher average engagement time of 3 minutes and 1 second, suggesting that visitors are finding the blog content engaging. The services pages, like “Complete Dentures & Partial Dentures Treatment” and “Affordable Root Canal Treatment,” also have a good number of views and reasonable engagement times.
Overall, the homepage is performing well in both attracting visitors and converting them, while the blog is good for engagement.

The bar graph indicates that the majority of the traffic to AK Dental Clinic’s website originates from Mumbai, which aligns perfectly with the clinic’s intention to target the local Mumbai market. The numbers significantly taper for other cities, with Mumbai leading by a substantial margin. This data effectively demonstrates the success of the geo targeted marketing efforts, affirming that the digital strategies implemented have indeed been successful in attracting the intended audience from Mumbai where the clinic is located.

The Conclusion

Magnarevo’s tailored digital marketing strategy transformed AK Dental Clinic’s online visibility, proving the power of integrated online marketing in the healthcare sector. This case study demonstrates our expertise in elevating our clients’ digital presence, ultimately leading to tangible business growth and enhanced patient care.

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